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GIVENCHY | Packaging

Bijoux Givenchy has been a leading status designer brand in fashion jewelry for over 30 years, blending classical designer styling with the most relevant fashion trends. The Givenchy brand has excellent consumer recognition, stemming from its leading worldwide fragrance and cosmetics products, but the company sought to expand the customer appeal and gift purchase power of its Bijoux line at retail stores in U.S. markets as well as at Duty Free shops internationally.

In response, AlleyCat Design developed a novel, integrated branding program for Bijoux Givenchy that was built around the signature logo and its more modern adaptation, the “G.” The program included packaging, signage, showroom design, advertising and promotional materials, and we art directed all related imagery. Together, these materials created high-end appeal for the Givenchy brand for a global audience.